INDUSTRY: E-COMMERCE
HERD MARKETS
THE CHALLENGE
Herd Markets, a thriving e-commerce platform, was experiencing challenges with their user experience. Although their products attracted interest, customers weren’t adding many items to their carts, with an average of just 4 items per basket. This pointed to an issue with the site’s functionality, branding, and overall shopping experience. The brand needed a complete site redesign to not only increase basket size but also align the website with their evolving brand identity and business goals.
Website Design
Branding
Our Approach
Moon Digital Design worked closely with Herd Markets to develop a solution that would address their key challenges and elevate the user experience. We focused on improving both the aesthetic appeal and functionality of the site, ensuring a seamless customer journey. Our process involved:
Brand Refresh & Design Consistency
We revamped the visual identity of the website to better reflect Herd Markets’ brand. This included updated colours, fonts, and imagery that aligned with their unique marketplace offering, creating a cohesive look and feel that resonated with their target audience.
User-Centric Redesign
The main priority was optimising the user experience to increase the number of items customers were adding to their carts. We simplified the navigation, streamlined the product discovery process, and improved the product page design to make it easier for users to browse, select, and add items to their baskets.
Functional Enhancements
We collaborated closely with Herd Markets’ development team to ensure the backend functionalities supported the improved front-end design. We focused on optimising the checkout process, reducing friction, and ensuring that the site’s performance could handle the increased basket sizes and customer activity.
Results
Through the redesign and functional improvements, Herd Markets experienced a significant increase in user engagement and basket size:
Average Basket Size Increased from 4 to 20 Items
By creating a more intuitive and seamless shopping experience, we helped Herd Markets drastically boost the number of items customers added to their carts, leading to higher sales volume.
A Brand-Aligned Website
The new site not only performed better but also perfectly reflected Herd Markets’ brand identity, enhancing customer trust and recognition.
Successful Collaboration with Development Team
We ensured a smooth and productive collaboration with Herd Markets’ development team, ensuring that the design vision was seamlessly translated into a functional, high-performing website.
Our work with Herd Markets resulted in a user-friendly, high-performing e-commerce website that aligned with their brand and business goals. By enhancing the customer experience and optimizing site functionality, we helped Herd Markets significantly increase their basket size and position themselves for continued growth in the competitive e-commerce space.
